Allison unveils brand strategy post-Dana acquisition

KHL Staff

23 October 2026

Allison Transmission Holdings, Inc. has announced its “go-forward brand architecture” following the successful acquisition of Dana Incorporated’s Off-Highway Drive & Motion Systems business earlier this year. Effective immediately, the Allison Transmission and Allison Off-Highway Drive & Motion Systems business units, along with their combined product portfolio, will operate under the…

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